Ride the Legitimate Email Marketing Wave

Email marketing is like riding a wave, you have to hit it just right to keep moving forward. With today's fast moving technology the wave may pass you by before you can even paddle to the starting point. Here are three tips for keeping abreast of email marketing technology.

Don't linger in the past
Just because you have been doing email marketing since 1997 doesn't mean you are still legitimate. Email marketing in the past was cutting edge and only a few people took real advantage of it. If you are still doing things the way they did them last century, you will find yourselves on the wrong side of legitimate email marketing.

Settle into the present
Now that you have caught up with the latest technology, prepare youself to ride the wave. The current best practices are what work best for legitimate email marketing. If you continue with some dinosaur technologies that you can't let go of, the wave will leave you behind. If you jump too soon toward new technology, you are headed for a wipe out.

Look to the future
While you don't want to jump on new technology too soon, you do want to look ahead to see what is coming. The government may throw up roadblocks and other obstructions at any time. Keep track of where the industry is going so you are not caught by surprise. Keep your eye on new technology, or even participate in its development.

Like a surfer, you must maintain balance as you traverse the water. Hanging ten in email marketing will ensure your continued success.

Copyright 2008, Pathfinder Email Consulting